Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a means to improve their information collection processes. While it needs much more technical knowledge than routine GTM and might introduce added prices, it can bring about greater precision and even more reliable information
Pixel tracking makes use of a piece of code to sign up conversions on your site. It's very easy to establish and less vulnerable to ad blockers.
1. Extra accurate information
The traditional technique of tracking conversions on a website, utilizing pixels, is having trouble with altering internet browser privacy plans. This implies that the information being sent to Google Ads, Facebook Manager and other systems is much less accurate than it must be.
Server-side monitoring is a more safe option that assists to bypass these constraints, as it's loaded from your own domain and treated as first-party code, indicating it's much less likely to be affected by advertisement blockers or various other safety and security steps. This gives more precise information and an extra complete photo of customer journeys across networks.
On top of that, this kind of monitoring permits businesses to track conversions outside of the internet site, such as call and in-store gos to, which can be tough for pixel-based tracking. This versatility offers marketers much more ownership over the information they send out, and makes it less complicated to comply with various information legislations. It's also a lot less at risk to scams, as it's more difficult for deceptive actors to control the system by changing the postback link.
2. Better control over information.
Server-side monitoring permits services to gather and enrich data before sending it to third-party analytics/advertising platforms. This improves data completeness and accuracy, which can aid marketing professionals make more informed advertising and marketing decisions.
Traditional pixel monitoring relies on JavaScript tracking codes that are put in website site visitors' browsers. These tracking codes are usually blocked by advertisement blockers, which can cause data collection disturbances and incorrect outcomes. Server-side tracking allows businesses to bypass these constraints and provide precise, consistent information that is less prone to interference.
This sort of tracking additionally allows services to track conversions that happen outside of the website, like call and in-store purchases. This is important considering that new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is a lot more dependable for companies seeking to adjust to these adjustments.
3. Less susceptible to scams
Server-side monitoring makes it possible for businesses to control information hauls prior to it reaches third party endpoints, enhancing safety and personal privacy. This is specifically important as different web browsers and systems progressively transform just how they handle cookies. For example, in iOS 14, Safari will only deliver first-party cookie data and will not allow pixel-based monitoring. Making use of server-side monitoring, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.
In addition, server-side tracking allows you to record customer information directly best performance marketing tools on your own servers. This eliminates dependence on 3rd parties, which can be vulnerable to breaches and privacy violations.
A server-side radar is a collection of directions that tells your internet site's web server what events to tape-record. This data is after that sent to analytics devices like Google Analytics and Facebook Service. It's also made use of to set off event-based advertisements, such as retargeting. In contrast, pixel tracking is a different method that makes use of a little item of code on your web page to collect information from users.
4. Less complicated to carry out
Server-side tracking is a data collection procedure that occurs on the website's own web server, bypassing web internet browser restrictions. This suggests that data gathered by the website/app is first sent out to the server where it's refined and then sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it decreases the range of information management and provides companies more control over transmission, making it typically extra dependable. Because of this, it's much less vulnerable to data challenges triggered by points like a busted connection or an active ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion data in the same way that you would with pixels or a cookie, but this is then passed directly to your marketing and advertising tools on the server. This allows you to have more precise data and helps guarantee compliance with privacy policies such as GDPR. Furthermore, it also prevents the tracking restrictions imposed by browsers and ad blockers.